Hopefully you know that the headline is one of the most important the different parts of your press release. Actually, it will make or break your success from the comfort of the beginning with your release, so it's crucial to create a winning one. Still, that can be easier said than done. But stress not! Use the following ideas and tips to be sure that your entire press release headlines are hot, hot, hot.
- Tie-ins With Trends and News: How does your organization, product or service tie-in with the most recent huge trend or piece of news? Figure out how to do that, and you'll draw the eye of more people who never could have otherwise checked you (or your products, services or business) out.
- Figures and Stats: A fast insert of some related industry statistics or figures is a good way to create a winning headline. That's because people like to see this kind of data, and it's easier on the eyes than the usual long string of text that's not broken up.
- Emotions: Make folks have emotions relating to your headline and you brings in more readers. Fear is just a powerful emotion, if it may be strongly related what you do or drive back trend press wire, but a lot of other emotions could work wonders. Make people feel something, and they'll want to know more.
- Make a Promise: Make a promise with your press release headline. What'll people find out, guaranteed, right away, if they have a look at your press release? How will the press release and the included information immediately help their lives?
- Announce news: share information regarding your latest joint venture activities, new partner, new project, case study, testimonial, interview, fundraiser or charity activity, event, holiday tie-in, community service tie-in, webinar, teleseminar, workshop, speaking engagement, social media marketing marketing channel (your new Facebook fan page), etc.
- Free Stuff: people still love to come to the Internet to locate freebies. So offer them something: free reports, samples, products or services, software, MP3 downloads, photos / images / graphics, templates, blueprints, coupons, etc.
Press release headlines are exactly about drawing eyes in and capturing someone's attention. But also remember that you usually need to provide on what the headline is. In the event that you lie in what the release contains, you may generate more folks, but not one of them will in truth value what you're saying, and you'll also damage your reputation in the process.